Marketing KPI Measurement With a Single Source of Truth
Marketing KPI work has a funny way of turning into a blame game. One team says a campaign is crushing it, another says it is “fine,” and finance pulls up a report that looks nothing like either story. By the time everyone is debating dashboards, the month is over and the learnings are stuck in someone’s spreadsheet folder. The fix is not “better dashboards.” It is better measurement discipline, built around a single source of truth for your marketing key performance indi